Mary Ainsworth

Mary Ainsworth photo 4 As a B2B copywriter and editor, I create all manner of content from case studies, white papers and blog posts to video storyboards, employee newsletters and customer magazines.

My greatest satisfaction comes from taking a brief and interpreting it to suit an organisation’s goals, target audiences and tone of voice. I’ve done this for global manufacturers like Cisco Systems, British firms like software house JPY, and sector-led organisations like the Financial Services National Training Organisation.

While specialising in the technology industry, I write about many sectors including education, financial services, retail, government and healthcare. I’ve worked as a freelance editor for Apple Computer (UK and Europe) and the UK Department for Education, along with in-house and agency roles.

My earlier experience in PR and events organisation helped me appreciate the need for clear strategies and timely actions. I’m an effective researcher with a keen focus on producing work that’s accurate, absorbing and on message.